The “SGL” sticker at McDonald’s refers to the “Single” sticker used in the process of preparing and labeling single-item orders. This system, commonly known as Auto Single Sticker, automates the process of printing stickers for orders of individual items, such as a burger or a drink. When a customer places an order for a single item, the details are sent electronically to McDonald’s kitchen display system (KDS), which generates a sticker with the order specifics. This sticker is then attached to the packaging, helping kitchen staff prepare the order more efficiently without needing manual input.
The Auto Single Sticker system provides several key benefits:
- Efficiency: Automating the sticker process reduces waiting time for customers, especially during busy periods, by expediting order fulfillment.
- Accuracy: As the order information is transmitted electronically, it minimizes the risk of human error, ensuring that customization requests and special instructions are correctly followed.
- Streamlined Operations: Kitchen staff can focus on preparing the food rather than manually printing and attaching stickers, which enhances the restaurant’s ability to handle high volumes of orders more smoothly.
- Enhanced Customer Experience: Faster service and fewer mistakes lead to greater customer satisfaction, especially for those ordering single items.
McDonald’s implementation of this technology underscores its commitment to improving operational efficiency and the customer experience by using digital tools. This innovation is particularly beneficial in drive-thrus and during peak hours, where quick service and order accuracy are crucial for maintaining customer satisfaction(McDonald’s)(Sticker Printing London).